The Challenge

Born in Mexico and based in Madrid, Paloma Rincón is a visual artist working across multiple disciplines with a strong focus in concept development and art direction. Paloma shoots photographic stills and directs moving image projects in a quirky style marked by bold colours and graphic compositions. 
She creates visual games using a playful language where the meaning of objects is redefined by unexpected juxtapositions. Her work ranges from experimental and personal projects to commercial assignments for worldwide brands and respected editorial publications.